The TARA Group Companies
Choose Your
Champion
Our companies are dedicated to providing innovative and forward-thinking solutions to organizations of all sizes, helping them stay ahead of the curve in an ever-changing public affairs and advocacy landscape.
Each of our companies operates independently, with its own CEO, corporate culture, clients, and work product. The TARA Group provides administrative support services, such as HR, legal, IT, and finance which reduces overhead, and allows our teams to focus on servicing their clients.
While our companies operate independently, they are able to work together closely to provide a comprehensive set of solutions when appropriate.
Our Portfolio
| TargetSmart is a data-driven solutions company that empowers you to better understand, engage, and activate your key stakeholders in order to achieve your goals. TargetSmart’s mission is to empower forward-thinking campaigns, companies, governments, labor unions, and non-profits to harness the full power of data, technology, and strategy to win their battles and build a better future. |  |
| ACCESS is a unique creative agency that helps clients reach the right people, the right way with the right message to shape conversations about critical issues. Using polling, data and analytics, ACCESS builds highly targeted campaigns across direct mail, TV, phone, radio, and digital media to reach audiences where they are. It’s a data-driven, cross-platform approach to precision engagement. And it works. |  |
| Popsycle Digital is a full-service digital marketing agency dedicated to helping clients increase their online visibility and drive more traffic to their websites. Popsycle offers a full range of digital advertising services including social media, programmatic display, online video, CTV, digital out of home (DOOH), podcast and radio advertising. Popsycle helps clients to grow their businesses by creating effective digital marketing strategies tailored to their unique needs and objectives. Popsycle works with a variety of industries, including financial services, education, healthcare and non-profit organizations. Popscycle Digital strives to provide their clients with personalized attention and exceptional service to help them achieve their marketing goals. |  |
| REAL Strategies is a data-driven communications, technology and campaign consulting firm that specializes in finding effective and creative solutions for its clients. REAL Strategies blends the industry’s best data with expertise from its veteran team of political and marketing strategists. REAL specializes in data-driven communications, technology and advocacy consulting for organizations seeking effective solutions to modern outreach and engagement challenges. |  |
| American Strategies, a national research firm founded on the idea that all politics is local, conducts polls and focus groups and provides strategic advice for campaigns, organizations, and governments. From city hall to the state Capitol and beyond, successful outreach and advocacy campaigns require a detailed understanding of how your community perceives an issue or candidate. No other firm knows your neighborhood like American Strategies. |  |
| Statara combines its expertise in analytics, polling, consulting, and outreach to create a full-service firm committed to helping companies, trade groups, universities, and more reach, engage, and retain their audiences. At Statara, we help our clients identify and gain a full understanding of their audience, customers, and members and then find the most effective ways to reach and engage with them. |  |
Get in touch to see how we can help you reach your goals.
The TARA Group
37 North Orange Ave.
Suite 500
Orlando, FL 32801
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