About the TARA Group
The TARA Group, LLC is a company founded by Jeff Ferguson and Drew Brighton, who met nearly 20 years ago when they were both working as consultants for the Democratic Senatorial Campaign Committee. Jeff has a background as a leading political operative, specializing in the application of data and technology. While Drew has spent decades on the cutting edge of the consumer data industry.
In 2006, Jeff and Drew launched their first company, TargetSmart Communications, a political data company. Since then, they’ve gone on to launch several more successful companies that are all focused on applying the latest data, research and marketing solutions.
In 2016, Jeff and Drew reorganized their businesses under the umbrella of the TARA Group. Each TARA Group company operates independently, with its own CEO, corporate culture, clients, and work product. The TARA Group provides administrative support services, such as HR, legal, IT, and finance which reduces overhead, and allows our teams to focus on servicing their clients.
Interested in partnering with TARA Group companies or hearing more about our work? Contact us using the form below.
The TARA Group Companies
TargetSmart makes data better every day. And making better data helps our clients make the right decisions, define their audiences more intelligently, and communicate in a more impactful and cost-effective way. TargetSmart’s expert team of data, political, and direct marketing professionals wakes up every day with one objective: to help our clients win with data. At TargetSmart it is pretty simple; we believe that good data makes you smarter. We provide our clients with the data products, services, and information-driven solutions that help them win.
ACCESS polling, data and analytics, we build highly targeted campaigns across direct mail, TV, phone, radio, and digital media to reach audiences where they are.
It’s a data-driven, cross-platform approach to precision engagement. And it works.
REAL Strategies blends the industry’s best data with expertise from our veteran team of political and marketing strategists. We specialize in data-driven communications, technology and advocacy consulting for organizations seeking effective solutions to modern outreach and engagement challenges.
A national research firm founded on the idea that all politics IS local, American Strategies conducts polls and focus groups and provides strategic advice for campaigns, organizations, and governments. From city hall to the state Capitol and beyond, successful outreach and advocacy campaigns require a detailed understanding of how your community perceives an issue or candidate. No other firm knows your neighborhood like American Strategies.