The TARA Group was founded by Jeff Ferguson and Drew Brighton, who met nearly 20 years ago when they were both working as consultants for the Democratic Senatorial Campaign Committee. Jeff has a background as a leading political operative, specializing in the application of data and technology, while Drew has spent decades on the cutting edge of the consumer data industry.
In 2006, Jeff and Drew Brighton launched their first company, TargetSmart, a data-driven solutions company. Since then, they’ve gone on to launch several more successful companies that are all focused on applying the latest data, research, and marketing solutions. In 2016, Jeff and Drew reorganized their businesses under the umbrella of The TARA Group. Now, with seven wholly owned subsidiaries, The TARA Group continues to grow to add new and innovative companies to its portfolio.